News

13.10.2017

Publication in the Journal of Business Research

The joint work of Professor Kuester, Dr. Konya-Baumbach, and Professor Schuhmacher on “Go-to-market strategies for e-innovations of start-ups” has been accepted for publication in the Journal of Business Research. You can access...[mehr]

10.10.2017

IMU Research for Practice Award 2018

Das Institut für Marktorientierte Unternehmensführung verleiht im Jahr 2018 zum sechsten Mal den IMU Research for Practice Award für wissenschaftlich exzellente und praxisrelevante Dissertationen aus den Bereichen Marketing,...[mehr]

04.10.2017

Study on Consumer Behavior

Please support a current research study on consumer attitudes of one of our Master students at our chair and follow this link to participate in a short online survey. [mehr]

30.08.2017

Info Session: Studying Marketing in the Mannheim Master of Management

The Area of Marketing at Mannheim Business School offers an information session for students of the Mannheim Master in Management. The information session takes place on Monday, September 4, from 12 (noon) - 1:30 pm in room SN...[mehr]

30.08.2017

MKT 730 Research Seminar Application Deadline

The application period for our Research Seminar MKT 730 closes on Friday, September 1, 12 noon. Find our list of topics here on our website. Chose from a wide range of exiting topics in the areas of Sport Marketing, Innovation...[mehr]

08.08.2017

Area Marketing Info Session

The Area of Marketing at Mannheim Business School offers an information session for students of the Mannheim Master in Management. The information session takes place on Monday, September 4, from 12 (noon) - 1:30 pm in room SN...[mehr]

26.07.2017

Study on Usage of Chatbots in eCommerce

One of our master students, Sebastian Starke, currently conducts a study for his master thesis regarding the usage of Chatbots in eCommerce. It would be nice if you take 5-7 minutes to participate in his survey. Thank you very...[mehr]

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