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01.07.2016

Exam Review MKT 621 Global Marketing

The grades for MKT 621 Global Marketing for the spring semester 2016 are available online in the student portal. The exam review will take place on Wednesday, July 27, 2016, between 9am and 10am. Prior notice via e-mail to Dr....[mehr]

01.07.2016

Exam Review MKT 401

The review for the re-sit exam of MKT401 will take place on Thursday, July 28, 9:00 – noon. Please register by writing an email with your name and matriculation number to weiland@bwl.uni-mannheim.de until Friday, July 15, noon....[mehr]

20.06.2016

Best Paper Award

Congratulations to our colleague Laura Herbst, who won the Thomas Hustad Best Paper Award 2016 at the International Product Development Conference at Glasgow with her paper entitled "Business Model Innovation: Four...[mehr]

03.06.2016

Recent Publication: The Zero Price Effect

Congratulations to our colleague Elisa Baumbach, who has recently published a study on “The zero-price effect in a multicomponent product context” in the International Journal of Research in Marketing. This study replicates and...[mehr]

01.06.2016

IMU Research Insight #42

Das neue IMU Research Insight 042 steht ab sofort kostenlos zum Download zur Verfügung: "Das Management von Marktchancen im Innovationsprozess"[mehr]

31.05.2016

Exam Review MKT 401 Marketing II

The exam review in MKT 401 Marketing II will take place on Friday, June 10, 1 pm - 5 pm. Please register by writing an email with your name and matriculation number to welle@bwl.uni-mannheim.de until Monday, June 6, noon. A...[mehr]

13.05.2016

Studie zu Konsumentenverhalten

Unser Masterstude Julius von Polenz führt im Rahmen seiner Masterarbeit eine Studie zu Konsumentenverhalten durch. Es wäre schön, wenn Sie sich die Zeit nehmen würden um an der Umfrage teilzunehmen, es dauert ca. 10 Minuten....[mehr]

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