IMU Research for Practice Award 2018

Das Institut für Marktorientierte Unternehmensführung verleiht im Jahr 2018 zum sechsten Mal den IMU Research for Practice Award für wissenschaftlich exzellente und praxisrelevante Dissertationen aus den Bereichen Marketing,...[mehr]


Post-Exam Review MKT 401

The post-exam review for MKT401 will take place on June 07, 2017 between 8:00 am and 12:00 noon. If you intend to come to the post-exam review, please register beforehand by writing an email to Please...[mehr]


IMU Research Insight #049

Our newest IMU Research Insight can now be downloaded online from the IMU webpage. The IMU Research Insight #049 deals with innovation development in emerging markets and the role of resource constraints in the innovation process.[mehr]


MKT 621 Global Marketing Lecture

Unfortunately, we have to cancel the MKT 621 Global Marketing lecture tomorrow. Dr. Elisa Konya-Baumbach will not be able to hold the lecture due to a heavy flu. The case material for the P&G case can be picked up at our...[mehr]


Pictures and slogans that conquer your mind

Lecture for children examines advertising[mehr]


Student assistant (m/f) for research project support wanted

The chair of Marketing & Innovation of Professor Dr. Sabine Kuester is looking for a student assistant (m/f) to support a research project starting April 15, 2017. Work load up to 40 hours per month. Please find a...[mehr]


MKT 621 Global Marketing: Reader Sale

Students who have been accepted for the course can buy the course reader for MKT 621 Global Marketing on Monday, February 20, 2017, from 10 am to 12 noon and from 1 pm to 3 pm, as well as on Tuesday, February 21, 2017, from...[mehr]

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