MKT 621 Global Marketing Lecture

Unfortunately, we have to cancel the MKT 621 Global Marketing lecture tomorrow. Dr. Elisa Konya-Baumbach will not be able to hold the lecture due to a heavy flu. The case material for the P&G case can be picked up at our...[mehr]


Pictures and slogans that conquer your mind

Lecture for children examines advertising[mehr]


Student assistant (m/f) for research project support wanted

The chair of Marketing & Innovation of Professor Dr. Sabine Kuester is looking for a student assistant (m/f) to support a research project starting April 15, 2017. Work load up to 40 hours per month. Please find a...[mehr]


MKT 621 Global Marketing: Reader Sale

Students who have been accepted for the course can buy the course reader for MKT 621 Global Marketing on Monday, February 20, 2017, from 10 am to 12 noon and from 1 pm to 3 pm, as well as on Tuesday, February 21, 2017, from...[mehr]


Science BBQ 2017

We invite you to the first ever Science BBQ at the Chair of Marketing & Innovation. The Science BBQ is a special event for a limited number of students to meet with Professor Sabine Kuester and the team of the Chair of...[mehr]


Cross-National Study on Consumer Behavior

Please support a current cross national research study on consumer behavior at our chair and follow the link to participate in a short online survey. The survey is carried out in China and Germany and we still need more German...[mehr]


MKT 730 Research Seminar Fall 2017

The new seminar topics for the research seminar in spring 2017 at our chair are now online and can be found on our homepage. Please klick here for a list of topics and information on the registration procedure. Applications can...[mehr]

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