News

09.02.2017

Science BBQ 2017

We invite you to the first ever Science BBQ at the Chair of Marketing & Innovation. The Science BBQ is a special event for a limited number of students to meet with Professor Sabine Kuester and the team of the Chair of...[mehr]

07.02.2017

Cross-National Study on Consumer Behavior

Please support a current cross national research study on consumer behavior at our chair and follow the link to participate in a short online survey. The survey is carried out in China and Germany and we still need more German...[mehr]

23.01.2017

MKT 730 Research Seminar Fall 2017

The new seminar topics for the research seminar in spring 2017 at our chair are now online and can be found on our homepage. Please klick here for a list of topics and information on the registration procedure. Applications can...[mehr]

13.12.2016

Einladung zur IMU Frühjahrstagung 2017: Fit für das 21. Jahrhundert? Neueste Entwicklungen im Innovationsmanagement

Am 30. März 2017 lädt das Mannheimer Institut für Marktorientierte Unternehmensführung (IMU) zu seiner jährlichen Frühjahrstagung zum Thema „Neueste Entwicklungen im Innovationsmanagement“ ein. Im Mittelpunkt steht dabei der...[mehr]

13.12.2016

Study on Innovation Evaluation

Please support research on innovation evaluation at our chair and participate in this online survey. For every filled-out survey 0,20€ will be donated to charity (Doctors Without Borders/Médecins Sans Frontières (MSF)). The more...[mehr]

21.11.2016

Study on Consumer Behavior

Please support a current research study on consumer behavior at our chair and follow the link to participate in a short online survey. You will have the chance to win one of three Amazon gift vouchers.[mehr]

11.11.2016

Study on Eco-Friendly Behavior

Our chair is currently conducting research in the field of eco-friendly consumer behavior. Please click here for more information.[mehr]

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