MKT 730 Research Seminar (Spring 2017)

Seminar (paper and presentation)
Prerequisites The research seminar is prerequisite for writing a master's thesis at our chair. Students of the master's program must meet the following requirements
  • Successfully attend MKT 510, MKT 520, and
  • One other MKT 500-level course (excluding MKT 550) or MKT 614.
Range of ApplicationMannheim Master in Management (MMM), Master in Business Education (WiPäd), Mannheim Master in Business Research (MMBR)
Form of Assessment
  • Seminar paper (60%)
  • Presentation (40%)
The seminar paper can be written in German or English.
ECTS Credits6
Duration One semester
SemesterEach semester
InstructorDr. Elisa Konya-Baumbach
ContactMiriam Finis
Kick-Off-SessionFebruary 22, 2017, 09:00 am - 10:30 am (B2); L5,1, Roche Forum
DownloadsSyllabus (subject to change)
List of Topics

Topic Priority Form
Course DescriptionMaster students explore a topic by reviewing literature to a specific research question in the field of marketing. The research seminar is comprised of two parts, a seminar paper and an oral presentation. Each student will prepare an individual seminar paper (15-20 pages) on an allocated topic. Furthermore, students will prepare presentations of their topics. Throughout the whole process students will be supported via workshops and an assigned advisor of the chair. Final presentations will be delivered to the class; students should be prepared to participate in the Q&A.
RegistrationStudents must apply for this research seminar formally by submitting a full application portfolio including a motivation letter, CV, a transcript of records of their undergraduate and graduate courses (Bachelor certificate and grades of all graduate courses taken so far), and the filled-out topic priority form. Applications can be submitted to Miriam Finis via e-mail (preferably as one document in pdf format) or as hard copy to our secretary (Sekretariat, L5, 1, room 0.11) during office hours (9:00 am - 12:00 noon and 1:00 pm - 4:00 pm) betweenJanuary 30 and February 10, 2017. All applications have to be submitted by February 10, 2017, 12 noon. Applications that are submitted any later will not be accepted.

Principally, students who are interested in a seminar in the Area Marketing are expected to only apply at one chair in the Area Marketing. All chairs of the Area Marketing will cross-check application records. Students will be informed of their admission to the seminar by February 15, 2017.

Seminar DatesSee syllabus