MKT 730 Research Seminar (Fall 2017)

Seminar (paper and presentation)
Prerequisites The research seminar is prerequisite for writing a master's thesis at our chair. Students of the master's program must meet the following requirements
  • Successfully attend MKT 510, MKT 520, and
  • One other MKT 500-level course (excluding MKT 550) or MKT 614.
Range of ApplicationMannheim Master in Management (MMM), Master in Business Education (WiPäd), Mannheim Master in Business Research (MMBR)
Form of Assessment
  • Seminar paper (60%)
  • Presentation (40%)
The seminar paper can be written in German or English.
ECTS Credits6
Duration One semester
SemesterEach semester
InstructorProf. Dr. Sabine Kuester
ContactMarkus Welle
Kick-Off-SessionSeptember 13, 2017, 10:15 am - 11:45 am (B2); L5,1, Roche Forum

Syllabus (subject to change)
List of Topics
Topic Priority Form

Course DescriptionMaster students explore a topic by reviewing literature to a specific research question in the field of marketing. The research seminar is comprised of two parts, a seminar paper and an oral presentation. Each student will prepare an individual seminar paper (15-20 pages) on an allocated topic. Furthermore, students will prepare presentations of their topics. Throughout the whole process students will be supported via workshops and an assigned advisor of the chair. Final presentations will be delivered to the class; students should be prepared to participate in the Q&A.

Students must formally apply for this research seminar by handing in a full application portfolio including a motivation letter, CV, a transcript of records of their undergraduate and graduate courses (Bachelor certificate/ “Vordiplom” and grades of all graduate courses taken so far), and the filled-out topic priority form. Applications can be submitted to Markus Welle by email (preferably as one document in pdf format) or in printed form to our office (Sekretariat, L5, 1, room 0.11) during office hours (9:00 am - 12 pm and 1:00 pm - 4:00 pm) between August 21 and September 1 (until 12:00 pm noon). Late applications will not be accepted.

It is generally expected that students interested in a seminar in the Area Marketing will only apply at one chair in the  area. The different chairs will crosscheck application records. Students will be informed about their admission to the seminar by September 6, 2017.

Seminar DatesSee syllabus