MKT 622 Country Manager - Spring 2018

Type/CourseComputer simulation (in English)
PrerequisitesNone; recommended: understanding of international marketing
Range of Application Mannheim Master in Management (MMM), Mannheim Master in Business Research (MMBR), Master in Business Education (WiPäd), Master in Business Informatics, Master in Culture and Economics (MaKuWi), Master in Law
Form of Assessment
  • Strategy Report: 25 %
  • Simulation Performance: 50%
  • Final Report: 25%
Please note: There is only one examination date (simulation day) each semester.
Hours/Week1 (self study: 3)
ECTS Credits2
DurationOne semester
Semester(s)Spring semester
Dates

Kick-off session: March 15, 2018

Simulation day: April 12, 2018

ContactAndreas Polthier, M.Sc.
InstructorDr. Sergej von Janda
Course Material
Syllabus (tba); Reader (available at the kick-off session for 12 €)
Course Description

Country Manager is designed for students who expect to undertake international marketing assignments, work for global corporations, or help smaller companies expand globally. The simulation portrays opportunities and competitive challenges in a global market setting and pays special attention to the issues of market entry and standardization versus adaptation of marketing programs.

The simulation provides students the opportunity to apply their international business knowledge in a realistic setting. By the end of this course, students will be able to apply their knowledge of marketing concepts to actual international business situations.
Registration  Please note that we have a limited capacity for this course. The application process is organized via the student portal. Students will be assigned to a specific simulation team. The team allocation will be communicated during the kick-off session. For organizational reasons, team switching is not possible.