MKT 804 Theory Development and Model Building

TypeLecture and Exercise Class/Assignment (in English)
Range of Application
Doctoral Program, MMBR, MMM
InstructorProf. Dr. Sabine Kuester
ContactMarkus Welle, M.Sc.
Course Description This course teaches students how to develop and test theories in an applied and concrete way. We discuss and study a range of research approaches and methods, including structural equation modeling and experiments. This course provides students with an opportunity to develop and to fine-tune appropriate and specific theories for their own research. Students come up and choose a specific topic of their interest in the beginning of the class and develop and present a theoretical framework suitable for their project. The latter part of the course is geared towards designing means to test the proposed theory. Another key learning outcome is to enhance students’ ability to conduct sound academic research and help them to derive hypotheses for their own research projects.
Form of Assessment
  • Class Participation: 30 %
  • Presentation: 70%
DownloadsSyllabus (subject to change)