Marketing Management (Mannheim Executive MBA)

TypeLecture and cases (in English)
SemesterCourses typically held in January & September (once or twice a year)
InstructorProf. Dr. Sabine Kuester



This module is designed to introduce participants to marketing principles and concepts. Effective implementation of marketing concepts requires knowledge of key relationships between internal (company) and external (competitors and customers) environments and how they are influenced by the marketing mix (product management, pricing, distribution channels and communication strategy). The course will also explore special situations such as marketing in a business-to-business context, the marketing of new products and services, and marketing across country borders.
NoteFor further information, please visit the website of Mannheim Business School.