MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts

ExaminationYes
ECTS Credits6
SemesterSpring Semester 2017
Hours/Week2
InstructorProf. Dr. Sabine Kuester
Contactmkt401(at)bwl.uni-mannheim.de
DownloadsSyllabus
Course DescriptionMarketing II is designed for students of the bachelor's programs. At the end of the course, the students will have a profound knowledge of the strategic and institutional perspectives of marketing. Within the field of institutional marketing, the students will discuss especially Services Marketing, Business-to-Business Marketing, and International Marketing. For more detailed information, please refer to the course syllabus.
PrerequisiteMKT 301