MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts

ECTS Credits6
SemesterSpring Semester 2017
InstructorProf. Dr. Sabine Kuester
Course DescriptionMarketing II is designed for students of the bachelor's programs. At the end of the course, the students will have a profound knowledge of the strategic and institutional perspectives of marketing. Within the field of institutional marketing, the students will discuss especially Services Marketing, Business-to-Business Marketing, and International Marketing. For more detailed information, please refer to the course syllabus.
PrerequisiteMKT 301