General Information on the Bachelor's Thesis

The examination committee allocates every student to a chair that will supervise his/her bachelor's thesis. In order for the examination committee to be able to allocate all students, they have to apply online. The deadline for the submission of online applications will be announced in due time. In the process of applying you may choose ten chairs from a list and mark them as preferred. However, the chairs of the Area Information Systems are an exception to this procedure. If a student marks the Area Information Systems as his/her first choice, he/she will be invited to an interview in order to find out if he/she is eligible for writing a bachelor's thesis at a chair of the area. Students who did not mark any chair as preferred by the deadline will be allocated to a chair randomly. The examination committee will announce the results of the allocation procedure after the deadline.


The Bachelor's Thesis at the Chair of Marketing & Innovation

The topics for bachelor's thesis at out chair mainly originate from the following research fields

  • Service Marketing
  • Innovation Management
  • Business Model Innovation
  • Brand Management
  • Communication Management
  • Consumer Behavior
  • Price Management
  • Marketing Theory
  • Marketing Strategy
  • Sales Management
  • International Marketing

If the examination committee allocated you to our chair, we will provide you with a list of the bachelor's thesis topics available at our chair. Then you will be asked to submit a list ranking the topics in accordance with your preferences. Subsequently our team will allocate you to a topic taking your preferences into account as possible. The bachelor's thesis can be written in English or German. For further questions, please contact Andreas Polthier



Topics of Recent Years

I go with my gut - Feelings as Information in Purchase Decisions
Ich höre auf mein Bauchgefühl - Gefühle als Informationen bei Kaufentscheidungen

Social status and conspicuous consumption: A literature-based review
Sozialer Status und Geltungskonsum: Eine literaturbasierte Analyse

Made in Europe versus made in India - The Coutry-of-Origine effect and its' consequences for global marketing
Made in Europe versus made in India - Der Country-of-Origin Effekt und seine Konsequenzen für globales Marketing

Do it yourself - Implications of consumers' effort investment for marketing management
Marketing-Implikationen des Do-it-yourself-Effekts

What makes a successful firm’s innovation culture? - A literature review
Was macht die erfolgreiche Innovationskultur einer Firma aus? - Ein Literaturüberblick

Innovation through networks - Opportunities and barriers of interorganizational integration
Innovation in Netzwerken - Chancen und Barrieren der interorganisationalen Integration