MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts

ExaminationYes
ECTS Credits6
SemesterSpring Semester 2017
Hours/Week2
InstructorProf. Dr. Sabine Kuester
Contactmkt401(at)bwl.uni-mannheim.de
DownloadsSyllabus
Course DescriptionMarketing II is designed for students of the bachelor's programs. At the end of the course, the students will have a profound knowledge of the strategic and institutional perspectives of marketing. Within the field of institutional marketing, the students will discuss especially Services Marketing, Business-to-Business Marketing, and International Marketing. For more detailed information, please refer to the course syllabus.

The reader will be sold on Monday, February 13, and Tuesday, February 14, from 10:45am to 12:45am in Room 0.09 ("Roche Forum") of L5,1 ("Marketing-Villa") for 11€. Please bring along your eCUM with sufficient balance.
PrerequisiteMKT 301