Course Offering

Below you will find a list of all courses taught by the chair of Marketing & Innovation at the University of Mannheim. All courses at the chair are taught in English.



Marketing for Business Minors
MKT 401: Strategic Marketing & Marketing in Specific Industry Contexts
Bachelor's Thesis


MKT 580 Digital Marketing Strategy
MKT 621 Global Marketing
MKT 622 Country Manager
MKT 623 Strategic Marketing Management Simulation
MKT 730 Research Seminar
Master's Thesis

Doctoral Program/MBA-Level

Marketing Research Retreat
MKT 804 Theory Development and Model Building
International Marketing
Marketing Management
Marketing Strategy & Instruments


For further questions regarding individual courses, please contact the corresponding course advisors. General information on Marketing as a major provided in the degree program Mannheim Master in Management can be found here.