Course Offering

Below you will find a list of all courses taught by the chair of Marketing & Innovation at the University of Mannheim. All courses at the chair are taught in English.

   

Bachelor-Level

Marketing for Business Minors
MKT 401: Strategic Marketing & Marketing in Specific Industry Contexts
Bachelor's Thesis

Master-Level

MKT 580 Digital Marketing Strategy
MKT 621 Global Marketing
MKT 622 Country Manager
MKT 623 Strategic Marketing Management Simulation
MKT 730 Research Seminar
Master's Thesis

Doctoral Program/MBA-Level

Marketing Research Retreat
MKT 804 Theory Development and Model Building
International Marketing
Marketing Management
Marketing Strategy & Instruments

 

For further questions regarding individual courses, please contact the corresponding course advisors. General information on Marketing as a major provided in the degree program Mannheim Master in Management can be found here.