News

11.01.2018

Post-Exam Review MKT 580 Digital Marketing Strategy

The post-exam review for MKT 580 Digital Marketing Strategy will take place on January 26, 2018 between 8:00 am and 12:00 noon. If you intend to come to the post-exam review, please register beforehand by writing an email to...[more]

22.12.2017

Study on Consumer Behavior

Please support a current research study on consumer attitudes of one of our Master students at our chair and follow this link to participate in a short online survey. </article></article>[more]

21.12.2017

Invitation to the spring congress 2018 of the Institute for Market-Oriented Management (IMU) – Marketing Excellence – Are you ready for the future of Marketing?

The Institute for Market-Oriented Management (IMU) in Mannheim invites you to its yearly spring congress on March 22, 2018, under the conference topic “Marketing Excellence”. The event focuses on a lively exchange between...[more]

15.12.2017

Successful Year for Research at the Chair of Marketing & Innovation

2017 marked a highly successful year for the research at the Chair of Marketing & Innovation: The Chair achieved to publish 3 articles in the top journals International Journal of Research in Marketing, Journal of Product...[more]

07.12.2017

MKT 730: Research Seminar Topics for Spring Semester Online!

Topics for Spring Semester 2018 online![more]

05.12.2017

Study on Consumer Behavior

Please support a current research study on consumer behavior of one of our Master students at our chair and follow this link to participate in a short online survey. The research of her master's thesis focuses on Online Travel...[more]

30.11.2017

Doctoral Student elected as Representative of University Advisors of Enactus Germany

Congratulations to our colleague Markus Welle, who was elected as Representative of University Advisors of Enactus Germany.[more]

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