Cooperations

Overview

The chair of Marketing & Innovation of Prof. Dr. Sabine Kuester is actively engaged in discussions with leading corporations.


IBM Deutschland GmbH

Cooperation Partner in the Course MKT 540 "Marketing Strategy"

Homburg & Partner

Cooperation Partner in the Course MKT 540 "Marketing Strategy": Analysis and Assessment of Business Plans Developed by Students Throughout the Course.

Beiersdorf AG

Cooperation Partner and Guest Lecture in the Course MKT 401 "Marketing II".


Wild GmbH & Co. KG

Cooperation Partner and Guest Lecture in the Course MKT 621 "Global Marketing".

Vapiano SE

Cooperation Partner and Guest Lecture in the Course MKT 401 "Marketing II".

Deutsche Telekom AG

Cooperation Partner in the Corporate Seminar "Business Models in the  Digital Media Industy".

Nestlé AG

Cooperation Partner in the Course "MKT540 Marketing Strategy".


Coty Inc.

Cooperation Partner in the Corporate Seminar "Re-launching a Global Premium Brand: Gaining Insight into the German Prestige Fragrances Market".

BASF SE

Cooperation Partner in the Corporate Seminar "Marketing Radical Innovations - A B-2-B Perspective".

BMW AG

Cooperation Partner in the Corporate Seminar "Market Development in a Challenging Global Environment".

Pfizer Inc.

Innovations Workshop

Cooperation Partner in the Corporate Seminar "Marketing an Innovation: A Case from the Pharmaceutical Industry".

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