News

11.01.2018

Post-Exam Review MKT 580 Digital Marketing Strategy

The post-exam review for MKT 580 Digital Marketing Strategy will take place on January 26, 2018 between 8:00 am and 12:00 noon. If you intend to come to the post-exam review, please register beforehand by writing an email to...[mehr]

22.12.2017

Study on Consumer Behavior

Please support a current research study on consumer attitudes of one of our Master students at our chair and follow this link to participate in a short online survey. </article></article>[mehr]

21.12.2017

Einladung zur IMU Frühjahrstagung 2018: Marketing Excellence – Bereit für das Marketing der Zukunft?

Am 22. März 2018 lädt das Mannheimer Institut für Marktorientierte Unternehmensführung (IMU) zu seiner jährlichen Frühjahrstagung zum Thema Marketing Excellence ein. Im Mittelpunkt steht dabei der rege Austausch zwischen Praxis...[mehr]

15.12.2017

Successful Year for Research at the Chair of Marketing & Innovation

2017 marked a highly successful year for the research at the Chair of Marketing & Innovation: The Chair achieved to publish 3 articles in the top journals International Journal of Research in Marketing, Journal of Product...[mehr]

07.12.2017

MKT 730: Research Seminar Topics for Spring Semester Online!

Topics for Spring Semester 2018 online![mehr]

05.12.2017

Study on Consumer Behavior

Please support a current research study on consumer behavior of one of our Master students at our chair and follow this link to participate in a short online survey. The research of her master's thesis focuses on Online Travel...[mehr]

30.11.2017

Doctoral Student elected as Representative of University Advisors of Enactus Germany

Congratulations to our colleague Markus Welle, who was elected as Representative of University Advisors of Enactus Germany.[mehr]

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